Aurore 404, which is really hard to pronounce in english, is a young label from Paris, dedicated to electronic music of all kinds and imprints. We are a strong group of 15 friends that founded the label back in April 2018. I am in charge of the AD and branding : every image we post online has been designed by me, including the logotype, the textures and even the Aurore 404 font. Since, we released two digital Various Artists EPs, « Avec ou sans sucre ? » and « Ablutions« , and threw some big parties in nice clubs, including two at the Nouveau Casino, an iconic Paris’ joint. Here is a Facebook event cover i designed for our last gig there :
The Aurore 404 alphabet. I designed it to be casual and friendly, which is the main motto of the label.
oh, and here is a part of the team :